West Hollywood highlight
Arts, entertainment, and nightlife
West Hollywood's Sunset Strip is a 1.7-mile stretch known for music venues, restaurants and boutiques, and the Pacific Design Center is a 1.6-million-square-foot hub for design and entertainment.
The Sunset Strip became a nightlife destination in the 1920s when gambling was legal in unincorporated Los Angeles County but prohibited in the city limits; legendary venues like Ciro's and the Mocambo drew the entertainment industry. By the 1960s, it had become a center of rock music and counterculture gathering. The 1970s and 1980s saw the rise of the heavy metal movement, with bands like Van Halen, Mötley Crüe, and Guns N'Roses performing at the Whisky a Go Go and other storied clubs.
The Pacific Design Center, built in phases beginning in 1975 at 8687 Melrose Avenue, houses more than 600 design showrooms across three buildings nicknamed the Blue, Green, and Red structures. Designed by Argentine architect César Pelli, the center hosts major cultural events including the annual Elton John AIDS Foundation Academy Award Party. It has become a major gathering place for the design, entertainment, and arts communities.
West Hollywood draws creative professionals and those whose work, hobbies and social lives center on the arts and entertainment. Planning for these kinds of families—where income and lifestyle can shift with projects, tours, gallery shows and residencies—often means a term life policy sized to cover the years when stability matters most to dependents: the mortgage, young children, or a business during its growth phase.